Music Marketing on Google+?!? Resistance is Futile!
I'm trying to get used to Google+ because I consider it an inevitable part of my future. In fact, Google+ will eventually have to be a part of most music marketing schemes and the platform's significance for content sharing will be key to such endeavors. Since business accounts may not be available for a couple more months, now is the time to score an individual account and get a basic sense of the platform.
Daria Musk's Google+ Hangout Concert Map (Tier 10 Marketing)
Last week, Google+ caught a lot of businesses by surprise by deleting their branded accounts. It looks like they're holding firm on that approach and only individual accounts are currently available. Business accounts should be coming in a couple of months so hold off on that band account.
But it's definitely worthwhile getting a handle on Google+ now, both for individual branding and for getting a feel for circles and content sharing. Yay, segmentation!
Marketing Professor has a nice intro for newbies but be sure to take the opportunity to look at the bigger picture which indicates Google+'s potential as a "wonderful real-time content-sharing and discovery engine". Circles will be an important driver of that engine.
Some musicians are already exploiting the live video Hangouts feature. Daria Musk has received some business and tech media coverage for her first concert event on Hangout that lasted for 6.5 hours.
Huddle is another feature worth noting that offers a form of group text messaging. Such services also offer an alternative entry point for mobile marketing.
So study up on Circles, Hangouts and Huddle and don't forget to add the Google+ Button to your blog or website, especially next to sharable content!
See Also: Warning: Do NOT Start a Google+ Account for Your Band, Label, Studio or Store. Here's Why
Hypebot contributor Clyde Smith is a freelance writer and blogger. Flux Research is his business writing hub and All World Dance: World Dance News is his primary web project. To suggest websites and related topics for review, please contact: clyde(at)fluxresearch(dot)com.
