Top Timing Tips for Social Media Posts
Last week I shared some research from Dan Zarella on timing and frequency of Twitter and Facebook posts and related research on email and blog posts. Here's a quick cheatsheet with just the top timing tips for Twitter, Facebook, email and blogs to maximize reader interaction.
Twitter:
- For retweets, post in the afternoon and late in the week.
- For clickthroughs, post no more than once an hour around 11 am and 5 pm and on weekends.
Facebook:
- For likes, post every other day.
- For shares, post very early in the morning, around 1 am to 3 am, and on weekends.
Email:
- For opens, send early in the morning and on weekends.
- For clickthroughs, send on weekends.
Blogs:
- For page views, post in the morning, around 10 or 11 am, and on Mondays.
- For comments, post early in the morning, around 7 or 8 am, and on weekends.
- For links, post often and early on Mondays and Thursdays.
Remember that Zarella worked from a large amount of aggregate data, over 9.5 billion emails from Mailchimp, for example, and that experimenting and keeping an eye on reader stats is key.
MORE: A Quick Guide To Timing Twitter & Facebook Posts and A Quick Guide To Timing Emails & Blog Posts
Hypebot contributor Clyde Smith is a freelance writer and blogger. Flux Research is his business writing hub and All World Dance: World Dance News is his primary web project.
Hey Clyde, we are definitely on the same page today. I blogged about this earlier today. http://www.madalynsklar.com/2011/06/21/the-best-time-to-tweet-is-5pm-est/
Thanks for sharing this valuable info!
Great info! Are all times EST?
Yes.
Rob, are you working with Hypebot now?
In regards to effectiveness of blogs for musicians, should one be created outside of the artist’s website or inside? My guess would be inside, but I wanted to make sure.
Oh, this is really interesting. I don’t handle the social media for my company, but I’ll have to pass this along to our social media peeps. I know I’ve read facts about when to post to Twitter before, but I don’t think I’ve seen it done for other social media networks.
Use social media tools
Everyday new tools are introduced to the community which save time and energy (and expenses). Take advantage of the various social media tools that are designed specifically to save you time.