Generate Demand For Your Music With Loss Leaders

The debate roars on over giving music away for free. Yesterday, Bruce wrote about it on Hypebot in How To Turn Free Into Paid: Lessons From Evernote Today on Music Think Tank, Minh Chau discusses topics that can help decide if and what music to give away for free including how to generate demand and determine loss leaders. Minh explains that, “A loss leader is a part of your whole product offering that you will lose money on (or not make money on) in order to get potential customers through the door.”

“Your music is your business. And in business, in order to spike sales and increase the bottom line, you have to pick and put into play a loss leader.”

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