Rebecca Black Buys Herself A Billboard
Rebecca Black's "success" has come thanks to new school marketing – a viral YouTube video with more than 113 million views in just two months. But her team has now decided to promote the teen sensation in a very old school fashion: with full page ads in trade magazines and at least one Hollywood billboard.
Though they're far less common now, in the '70's and 80's, major label acts felt snubbed if they didn't get an LA billboard. No one ever proved that any of this ever did more than feed a few egos. In the digital era, it's even harder to imagine that this campaign will do Black as much good as a few signing lessons might.
Share on:
so they spend their lucky money on advertising that costs more than the product that got them there
and they dont have a freaking business model to profit from that traffic yet
seems like they cant do anything right
How about she or her team buys herself some talent (you know, the stuff that comes from hard work).
Here today, gone tomorrow.
All the hate aside…may be they are working to raise her profile so they can generate more income opportunities and/or forge more business partnerships – i.e. Rebecca Black dolls, greeting cards, novelty items, etc…? I don’t know. Could be a good business move.
GET OVER 1,000,000 YOUTUBEVIEWS
http://flameviewer.blogspot.com
The label focuses on discovering new talent and has a website that features a profile on singers they have worked with.
rebecca black videos