Apple Set To Beat Google To Music Cloud
Apple is nearing launch of a cloud music service according to sources. Unlike Amazon's recent cloud launch, which in not licensed and acts as an online hard drive, Apple is getting licenses from labels and will return revenue. MediaMemo is reporting that Apple has already completed licenses with two of the four majors. COMMENTARY:
Licenses mean that Apple can offer a more full featured music experience than Amazon does currently. Details are slim, but it is likely that iTunes will allow customers to store their songs on a remote server and access them from any internet connected device.
COMMENTARY
Whatever the details, the result is that Apple will beat Google to the music cloud. But who is first, matters less than who gets it right. Thus far, no one – Apple, Google, Amazon or anyone else – appears to be offering much that might cause consumers to change their current behaviors.
That leaves Apple as music's dominate force and the major labels still complaining about it.
“from any internet connected device.” should read “from any internet connected Apple device”
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Or Windows computers with iTunes.
How is this the cloud? It’s just a music storage service. A cloud is if they have all the music and we access it from whatever device they devise.
That is what happens when you have four or five companies that control the licenses of all the great music that has been created over the last 50 or so years. Labels are so far behind in internet capabilities and what needs to happen that it isn’t even funny. They screwed themselves back in the days of Napster by not adapting their business models and now they pay for it even more. Rather then figuring out a way to harness all of this they would rather stall it by not being cooperative. And again they will fall further in debt and out of touch. So Silly.
I stopped using mp3Tunes, which I’ve uploaded just under 40 gigs of music to in the last year, for the most part and will let my account fade, unpaid, into the ether when it expires next week, because the Amazon Cloud service is more responsive, always works on the Web and the mobile app is about 1000 times better. I don’t know how many of me there are, but at least one person completely changed what they were doing.