“Ad-Funded” Music? Try “Ad-Fun” Music.

Usually when we think about the ads fans will endure when Spotify launches in the U.S., we think of boring, intrusive ones. Mazda has started a new campaign wherein if listeners click on the ad, they're greeted with the chance to drift with a car at high-speeds and Parallel Park like a mad person. It just goes to show that even ads in a music service can be fun and engaging if executed properly.

In-ad games aren't new, but this one looks neat. There are more than a few versions of the Mazda ad, but you can watch the parking one play out below:

(via Cream)