The Unfamiliar Sound of Competition

Bruce Warila gives his expertise on upcoming changes in competition and pricing for songs and how these changes will affect the music industry. Many music consumers are affected by price and want the greatest value at the lowest price.

Bruce goes on to discuss exposure and 360 deals. He writes, "There’s a clash coming between legacy songs (established hits) controlled by disconnected conglomerates versus new music solely controlled by artists that can instantly, with the click of a mouse, manage all of their rights.”