Overheard @ Day 1 Of ADWEEK In NYC: “Widgets Have Inherited The Earth,” Argues Marc Ecko.
This guest post is by Max Willens, editor of We All Make Music, a website dedicated to helping musicians thrive in a post-label world.
"As brands become more human [in the social media space], you're going to see them acting differently because there's no place to hide anymore." – Bonin Bough, PepsiCo
More Great Quotes From ADWEEK Below:
- "The widgets have inherited the earth." – Marc Ecko
- "People are expecting to see more of a return on their social media influence. We're seeing this now more than even three months ago." – Garth Holsinger, business manager of klout.com
- "I have two computers for music. One with what I wanna hear as I'm getting dressed in the morning, and on the other, which I use for DJing, I have the exact opposite." – Ahmir "Questlove" Thompson
- "If you're trying to enlighten someone, you're turning them off." – Ahmir "Questlove" Thompson
- "This [American Express's Unstaged event] is the marketing spin. They've [corporate sponsors] replaced the label." – John Legend
- "Radio is still the number one driver of sales. If you have a hit on the radio, you're gonna sell, and it's unlikely you're gonna replicate that without it." – John Legend
Ecko is reaping the benefits of that, complex media has a monopoly on urban ad networks.
Great insight from Questlove… I was writing down some thoughts on the delicate art of recommending music to people last night… It seems like such a simple thing, but his point really applies.