Responding to a recent NPD survey, that it "cannibalizes" download sales ,a Spotify spokesperson told Fast Company:
"There is other data out there to prove the exact opposite of that report," a spokesman says, pointing to a report in Billboard magazine in which Scott Cohen, the London-based founder/VP of The Orchard, says Spotify is already boosting income for labels in two ways: 'First, the more tracks are streamed on Spotify the more downloads occur on other services,' Cohen tells Billboard. 'We are not seeing any cannibalization'."
"Spotify is not just about downloads. We're generating a mixture of revenue which includes downloads but also ad sales and subscriptions both of which are growing rapidly."
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"There is other data out there to prove the exact opposite of that report," a spokesman says, pointing to a report in Billboard magazine in which Scott Cohen, the London-based founder/VP of The Orchard, says Spotify is already boosting income for labels in two ways: 'First, the more tracks are streamed on Spotify the more downloads occur on other services,' Cohen tells Billboard. 'We are not seeing any cannibalization'."
