we7 Beats Spotify As UK’s Most Viewed Music Site
Spotify may be getting the headlines, but ad supported online music streaming service, we7.com has spent the past week as the most popular music site in the UK based on page views, The figures for the week ending 03/10/09 come from online intelligence service Experian Hitwise.
"This is a significant milestone for us," commented Steve Purdham, CEO of we7. "We are delighted to be so clearly moving up the ranks of popularity in the UK. This rating serves as testament to our ad-funded, free music
streaming service."
we7 provides direct access to its extensive music library via its website for both streaming and download services. The we7 service requires no application or programme download, offering the UK users quick, cost-effective and easier than ever access to over four million tracks.
This is a silly statement to make, that We7 is the most popular UK music service based on Pageviews. Of course we7 is a web based service, so they are going to have millions of pageviews per month. However, Spotify isnt a web based service, its a piece of software in which Pageviews cant be measured.
Good point! It’s like saying Google Docs got more hits than Microsoft Office… perhaps true, but very little meaning.
Ha, ha, We7 sucks big time!
Well thanks for that contribution to the debate Hans….moving on…
Steve, if i may, the reason it’s important is that Hitwise is an independent measurement service. And page views on the web provide the advertising inventory to be able to sell to fund the service and to pay the bands and to make it all legal for fans for the long term. The key to making the business work is not the audio ads you hear, but the combination of ads you see and the ad you hear. The we7 audio ads are 6 seconds usually and most people find them OK in exchange for free legal music. They may even be as effective when used like this as video ads. Certainly many people never claim their ‘ad free days’ so they cant hate the ads that much…and the site is pretty awesome isn’t it. Great catalogue too. If you find gaps other than the obvious ones let me know. I am the Chairman and Founder of we7.