More Get Their Music Fix On Social Networks
Highlights of a new NPD Group study:
- Underscoring the increasing importance of sites like MySpace for
music discovery, 19% of those surveyed said they listen to music through social networking sites, up 4% from a year ago - Almost half of US teens listen to music on social networks up from 37% in 2007. Among college-age fans the percentage rose to 41% from 30% the previous year.
- The number of U.S. consumers buying CDs fell by 17M in 2008.
- The decline in CD purchases was most prevalent among teens and consumers 50 and over.
- The number of people purchasing digital music increased by more than 8 million in 2008 to 36 million.