Band Uses 4 iPhone Apps To Produce Viral Hit

The most brilliant digital marketing strategies executed by the smartest digital teams quite often don't come close to creating the viral boost that a little imagination, ingenuity and sense of humor can. Music Ally pointed us towards this piece of fun which features indie band The Mentalists using four iPhone apps -Ocarina, Retro Synth, miniSynth and DigiDrummer Lite – to produce a cover of MGMT's "Kid's".