YouTube Grabs 41% Share With 100M Viewers
78.5% of the U.S. internet audience viewed online video.
The average online viewer watched more than 5 hours.
In
December, Google and YouTube once again ranked as the top U.S. video property with
5.9 billion videos viewed accounting for 41% of the total online video market. Fox Interactive Media ranked a distant second with 445 million videos (3.1%), followed by Yahoo! sites with 330 million (2.3%) and Viacom Digital
with 291 million (2.0%). Hulu continued climbing
and was up 6% vs. November to 241 million videos viewed.
Top Total U.S. – Home/Work/University Locations Source: | ||
Property | Videos (000) | Share Videos |
Total Internet | 14,318,722 | 100.0 |
Google Sites | 5,905,854 | 41.2 |
Fox Interactive Media | 444,865 | 3.1 |
Yahoo! Sites | 330,025 | 2.3 |
Viacom Digital | 290,558 | 2.0 |
Microsoft Sites | 247,903 | 1.7 |
Hulu.com | 240,585 | 1.7 |
AOL LLC | 197,135 | 1.4 |
Turner Network | 183,948 | 1.3 |
Disney Online | 148,434 | 1.0 |
ESPN | 102,542 | 0.7 |
*Rankings based on video content
sites; excludes video server networks.
Online video includes both streaming and progressive download video.
YouTube Surpasses 100 Million Viewers
Nearly 150 million U.S. Internet users watched an average of 96 videos per viewer in December. Google Sites surpassed 100 million online video viewers during the month, representing two out of every three Internet users who watched video. Fox Interactive ranked second with 56.9 million viewers, followed by Yahoo! Sites (42.8 million) and AOL LLC (31.5 million).
Other notable findings from December include:
- 98.9 million viewers watched 5.9 billion videos on YouTube.com (59.2 videos per viewer).
- 48.7 million viewers watched 367 million videos on MySpace.com (7.6 videos per viewer).
- The duration of the average online video was 3.2 minutes.
- The duration of the average online video viewed at Hulu was 10.1 minutes, higher than any other video property in the top ten.
Top by Unique Viewers December Total U.S. – Home/Work/University Locations Source: | ||
Property | Unique | Average per Viewer |
Total Internet | 149,587 | 95.7 |
Google Sites | 100,092 | 59.0 |
Fox Interactive Media | 56,895 | 7.8 |
Yahoo! Sites | 42,761 | 7.7 |
AOL LLC | 31,522 | 6.3 |
Microsoft Sites | 29,534 | 8.4 |
Viacom Digital | 27,370 | 10.6 |
Hulu.com | 24,572 | 9.8 |
Turner Network | 20,499 | 9.0 |
Time Warner – Excl. AOL | 17,294 | 2.8 |
CBS Corporation | 14,840 | 3.7 |
*Rankings based on video content
sites; excludes video server networks.
Online video includes both streaming and progressive download video.