MySpace Scores User Engagement Gains

Facebook's user base may be growing faster, but in the all important user engagement metric, January domestic comScore data showed all time highs in the “minutes per visitor” and “total minutes” categories at MySpace. The social networker's page views also jumped to the highest level in more than a year.

User Engagement

• The average MySpace user now spends 266 minutes (4.4 hours) on the site every month; a 5% increase over last month and a +31% increase year over year. MySpace says its users spend nearly 100 minutes more per visitor than the closest competitor. 
• Total minutes spent has reached an all time high of 20.1 billion up 15% from last month and up 44% year over year. MySpace’s total minutes claims double that of the company’s closest competitor.

Page Views Up

• Page views on MySpace have reached an all time high of 44 billion, more than double that of the company’s nearest competitor. January’s numbers are an increase of 9.4% over last month.