Are You Talking To Your Fans Or With Them?
"The relationship between fans and artists is less and less
like a business relationship in which artists and industry set the terms
and audiences either buy or don’t,
and more and more like a social relationship
in which bands and fans
have to negotiate terms together."
– Nancy Baym, Online Fandom
like a business relationship in which artists and industry set the terms
and audiences either buy or don’t,
and more and more like a social relationship
in which bands and fans
have to negotiate terms together."
– Nancy Baym, Online Fandom
Are you talking to your fans or having a conversation with them? How can you change the way you communicate with fans to build a relationship that is mutually beneficial?
Share on:
Great common-sense point. Online relationships should be treated like actual face-to-face relationships where people listen, talk and respond appropriately to each other.
Success in social media is no different than any relationship success:
More listening than talking.
Ask permission.
Give unexpected gifts.
Place value in others and treat them accordingly because the Golden Rule works virtually too. A social media strategy that treats this channel primarily as a PR vehicle is doomed to fail.
Michael Kauffman
HiFiveinc.com
At Media Junction Digital we:
Understand the Audience: Who the fans are, where they hang out, who they talk to and who they listen to.
Then Create Content They Like: Film, interviews, music, photos, widgets, applications, twitters, etc….
Next, Place It Where It Will Be Seen: Websites, social networks, blogs, portals and advertising.
Then, Reports, Reports, Reports: Everything we do is transparent so you can see exactly what we have done and the results achieved.
Media Junction Digital help you build relationships between an artist and their audience. We deliver full online marketing campaigns which utilise the full range of channels available.
Jade Taylor
Media Junction Digital
40a Old Compton Street,
Soho, London W1D 4TU
http://www.mediajunction.co.uk
Mob: 0752 3070 976
E-mail: jade.taylor@mediajunction.co.uk