MySpace Music: Details & Commentary
The new MySpace Music is up and running now. Here’s a list of new features and who’s on board.- The Orchard 1 million tracks along with indie labels distributed by major label owned ADA, RED. Caroline and Fontana are represented.
- But trade group Merlin and its indies representing 9% of US digital are holding out for an equity stake like the majors received.
- A new MySpace self-service ad platform presents an opportunity for music marketers but has serious limitations.
- Hypebot has learned that new tools aimed at indie and d.i.y. artists are in the planning stages.
COMMENTARY: MySpace Music is open for business and a new features represent a true step forward for the popular social networker. Ad-supported song streams, a new player, playlists, Amazon powered download sales and more offer exciting opportunities for labels and indie musicians.
But a quick tour of the site showed that one of MySpace’s strengths – custom designed pages – continues to be a MySpace Music weakness…
Many pages present unique challenges when trying to find how to
purchase, for example. Links to iTunes, label sales sites and other
non-MySpace and Amazon purchase options still populated several major
artist pages. MySpace promises upgrades, but other hurdles at launch
include:
- Last minute deals with EMI and the Orchard and pending deals with other indies leave incomplete catalog that may frustrate users
- Playlists are locked on MySpace and can not be added to other blogs and networks
- Music recommendation is entirely friend based and lacks popular intuitive features
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My Space Music has generated a few calls to me from baby bands and new acts for my take on this new feature and if they should be excited. The answer is “no”.
At first glance, I was on-board but after a few checks it seems that the majors want to lock-out the Unsigned types. They fear the lean and mean beating out their lame,fluff acts who can barely save the day.
Only major acts with major backing need apply. And the application fee, I can assure you, is steep.
If your looking to sell your product/songs through My Space Music, and your not in the “system” with the big boys, then you’ll have to wait in-line. Seems that the site claims that the new My Space Music “can’t handle” all those other songs out there in INDIE LAND….not just yet. Really? And their in the internet business, right? But they just dont have the capacity? HHHmmmmm??
So once again, when we need something completely different from the Musicheads, we get more of the same closed-door policies. And in time, it’s just more pap for the masses.
I’m not surprised. It’s the Musicheads same old song and dance: “how to make the bands pay so that we will play them…?”
I’m bored with it already. Are you bored?
A Muscial & Social Commentary
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Mickey
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