HyperDIY Asks “Who Needs A Label?”
HyperDiy Media bills itself as a label replacement company offering a range of UK and US services to replace the the traditional record deal. For a range of flat fees, artists can have HyperDIY handle distribution, mastering, PR, video production and online support.
The service does not have an A&R policy. "We aren’t here to judge," added Dawn "We always believed that it is for the public to decide- so often the labels get it wrong!" HyperDIY offers indie artists a free press release and a monthly advice email to artists who signs up to their mailing list.
"A lot of bands and artists feel that it’s hard to get any interest from record labels due to the state most labels are in, they all seem to be playing it very safe." said Richard, the companies Managing Director. Dawn Firth, the CEO added "A lot of people think it’s impossible to have a successful music career without a label, but there’s a lot of talented bands and artist’s out there who just haven’t been lucky enough to get the breaks".
HyperDiy Media sounds like a very interesting company. I suspect there will be many more similar business following this, or similar models.
Our studio http://www.euphonicsound.com recently launched a subsidiary label http://www.brokenwindowrecords.com – with the philosophy that we work with, not for, the artists. Similar to HyperDiy Media we have no A&R department, as we believe that most dedicated indie artists are inherently good at what they do, and the public is ultimately the best judge.
I was also impressed to see that HyperDiy Media supports the Turn Me Up (www.turnmeup.org) campaign. This is a truly forward thinking company – I’m looking forward to see where they go from here.
Best of luck to HyperDiy Media!
This looks like a good resource for unsigned bands who don’t have the label machinery supporting them. HyperDIY is doing a valuable service and I look forward to checking it out. Who needs labels anyway. This is the internet baby, forgot the old way!
You must be kidding. How many of these companies are out there now? There’s no A&R policy because THEY have no idea what’s good, a bunch of accountants and lawyers undoubtedly. Up to the “public to decide”, that’s TOP 40’s premise, isn’t it? Well, TOP 40 produces some fine music. And God! It’s such an annoying and pandering company name.
Agh, Ken Manning, another whiny Brit to be ignored., LOL.
“We aren’t here to judge”
Right. We’re here to take your money!
If you just blindly promote anything and everything, people eventually learn to ignore you.
Seems to me that this is a company, offering a clearly defined service on a contract basis for any and all potential customers.
And somehow, most of the comments are about artistic integrity? Me confused. This is a service company, not Blue Note records. All that matters is quality of workmanship, customer service, and the value of their product.