Videogum covers comedy, movies and TV, no music. That’s what the ‘video’ in Videogum refers to. Pitchfork.tv only covers music. It doesn’t make sense to compare them, since they don’t cover the same topics or have the same format at all. Have you actually looked at either site?
Yes, I’ve looked at both and yes they take different directions. But both are brand extensions of popular music blogs. My question is which will be the most successful approach – extend your brand within its niche (indie music) or believe that people trust your tastes to the point they’ll follow your advice on all of indie culture.
I agree with Jordan. Your comparison demonstrates a fundamental misunderstanding. How is a blog about TV (Videogum) a “Music 2.0” site? This is no different than Gawker Media having a bunch of different blogs covering different subjects. There is nothing new here. Pitchfork.tv is a new idea… but comparing it to a blog makes no sense.
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community:
Videogum covers comedy, movies and TV, no music. That’s what the ‘video’ in Videogum refers to. Pitchfork.tv only covers music. It doesn’t make sense to compare them, since they don’t cover the same topics or have the same format at all. Have you actually looked at either site?
Yes, I’ve looked at both and yes they take different directions.
But both are brand extensions of popular music blogs. My question is which will be the most successful approach – extend your brand within its niche (indie music) or believe that people trust your tastes to the point they’ll follow your advice on all of indie culture.
I agree with Jordan. Your comparison demonstrates a fundamental misunderstanding. How is a blog about TV (Videogum) a “Music 2.0” site? This is no different than Gawker Media having a bunch of different blogs covering different subjects. There is nothing new here. Pitchfork.tv is a new idea… but comparing it to a blog makes no sense.