Music Choice Adds EMI

Music Choice and EMI have announced a deal that gives Music Choice the rights to stream EMI’s entire music video library on television and online in the US.  The deal compliments the content available for consumers with access to Music
Choice through its free On Demand network and its free online music service.   

Music Choice is a partnership of Microsoft, Motorola, Inc., Sony, EMI and several leading U.S. cable providers including Comcast, Cox and Time Warner.

“Music Choice is a powerful way for us to reach our fans – through TV
and online – and we are delighted to include them as one of the growing
platforms that will expose our artists’ works to consumers,” said
Lauren Berkowitz, Senior Vice President of Digital for EMI Music North
America.

“Music Choice is thrilled to now have access to EMI’s full roster of
well-known and up-and-coming artists, adding to the depth of content
available on our television network and online music site,” said David
Del Beccaro, President and CEO of Music Choice.  “EMI’s artists will be
exposed to a nationwide audience that has helped us build the most
popular On Demand music network in the country by placing over a
billion orders for our free music-related content.”