Imber Named SVP WMG Physical Sales. Is This Considered A Promotion?

Former Island Def Jam sales head Mitchell Imber has been appointed to the newly created position of Senior Vice President, Physical Sales of Warner Music Group’s U.S. sales and retail distribution division. In his new position, Imber will manage all aspects of WEA Corp’s physical product sales and oversee the national sales staff.

In the digital age, is this considered a promotion?

No personal offense meant, Mr. Imber. I have never had the pleasure of meeting you. I just hope your bonus structure isn’t based on making sales go up. Maybe its based on how slowly the sales decline accelerates each quarter.  (press release)