EMI Grabs Microsoft Talent To Lead Digital Technology

Add another name to EMI’s growing list of digital VP’s. The company has named Microsoft’s M Paramasivam as the global VP of Technology.

In this newly created role, Paramasivam – known as Parama – will be responsible for all technological aspects of EMI Music’s digital partnerships and will take the lead on forming technical policy. He will also be tasked with identifying new commercial opportunities arising from emerging technologies.  He reports to global head of digital Barney Wragg, and will be based at EMI’s London headquarters.

Parma joins EMI after 10 years in a number of roles at Microsoft Corporation in Redmond, Washington. He began his professional career at Microsoft Research in 1997 working on the Intentional Programming project, which aimed to enable software source code to reflect the precise information which programmers had in mind when conceiving their work.

He has since developed computer languages describing rights information to work with DRM, represented Microsoft’s position at meetings of the MPEG digital standards working group, and driven the delivery of multiple security-related technologies into various Microsoft products including Windows Vista.

Barney Wragg commented: “The digital music environment is changing all the time, with new players coming into the market with radically different business models and technologies. We must ensure that we can identify the models that we believe have the potential to be a success, and work quickly and efficiently with our partners to provide consumers with the best possible music services. Parama’s understanding of technology and his excellent commercial experience will be vital to the integration of new and future technologies into EMI Music over the coming years.”