Real Growth Predicted For Digital Radio As Receiver Prices Drop

The conversion from analog radio to digital radio is well under way around the world and gaining momentum rapidly according to tech market research firm In-Stat. Worldwide, the market for digital radio receivers will grow from 5 million units in 2005 to almost 25 million unit shipments in 2010. “The primary factors contributing to this expected growth are falling receiver prices, an increase in the amount of compelling digital programming, significant boosts in promotion and advertising of digital radio, and enhanced functionality of digital radio receivers,” says Stephanie Ethier, In-Stat analyst. “Overall, digital radio is still an emerging market. Opportunities abound for retailers,broadcasters, automobile OEMs, and receiver manufacturers alike.”