Nettwerk Pacts With INTENT For Viral Distribution
In another announcement coming from CES, INTENT MediaWorks will be working with Nettwerk Music to digitally distribute Nettwerk’s catalog of artists which includes Barenaked Ladies,
Sarah McLachlan and 
Avril Lavigne.
INTENT puts licensed music and video into circulation via a
variety of web sites, P2P’s and social network sites. Consumers still share music and video freely, but INTENT’s technology tracks each file so artists know how widely each file is
spreading. With INTENT, consumers get licensed music and video on their
terms while artists and companies increase exposure and revenue. INTENT sometimes inserts advertising but it was not clear if that was how Nettwerk intends to monetize the partenrship
Share on:
I’d think Nettwerk would be smarter than this but, Intent’s management is amazing at selling stories.
The long and short though is, Intent is a pipe dream. Somehow they’ve been capable of raising large amounts of money but, they’ve still not managed to do anything useful with it.
Their “technology” is poorly designed, and resting on weak infrastructure. Added to which, their business model is exceptionally week too.
I agree…Not sure what their business model even is and wouldn’t be surprised if WMG got an advance that effected somebody’s bonus.