ARLINGTON, Va.–(BUSINESS WIRE)–Factory-to-dealer sales of consumer electronics are projected to exceed
$155 billion in 2007, or seven percent growth, according to the
semi-annual industry forecast released today by the Consumer Electronics
Association (CEA®).
The forecast comes on the eve of the 2007 International CES®,
the world’s largest consumer technology
tradeshow.
“The consumer electronics (CE) industry has
outdone itself once again, with revenues totaling $145 billion in 2006,
and we’re on track for another year of healthy
growth,” said CEA President and CEO Gary
Shapiro. “We surpassed original projections
for the second year in a row, and the industry outlook is proof positive
that Americans can’t do without their beloved
consumer electronics. Consumers are benefiting from our industry’s
innovations and only want to see more of them. I am excited to be
witnessing this innovation first-hand on the show floor at the
International CES.”
Todd Thibodeaux, CEA’s senior vice president
of industry relations, acknowledged 2006 industry growth far exceeded CEA’s
conservative forecast at the beginning of the year. “We
originally forecast eight percent growth, but when all was said and
done, we saw an impressive 13 percent growth for the year. Consumers
started the year investing in innovative consumer electronics products
and seemingly never stopped. With the 2007 forecast, we see the consumer
love affair with technology continuing at a healthy clip.”
Thibodeaux said the display category will continue to fuel industry
growth in 2007. “The TV market is setting
all-time revenue records. CRT-based sets are giving way to flat panel
displays. The successful ongoing transition to digital television is
driving demand in this market space.”
CEA projects that display technologies will continue to be the star
category in the industry and account for $26 billion in revenues for
2007. All television sets manufactured today with an analog tuner must
also contain a digital tuner, which is largely responsible for the vast
increase in digital television sales. Unprecedented price declines in
plasma and LCD displays are also contributing to growth. For 2007, these
flat panel displays are expected to ship a combined 19 million units.
Next-generation consoles will make the video game market one to watch in
2007. An analysis of year-end game console sales reports for 2006
indicates that holiday sales will lift revenues in 2007 to $16 billion,
a 23 percent increase.
MP3 players continue to drive the audio market. CEA projects that MP3
players will account for 90 percent of the $6 billion in revenues for
the portable entertainment market. Thirty-four million MP3 players
shipped in 2006 and an additional 41 million are expected to ship in
2007.
“One of the biggest drivers of both the audio
and portable entertainment markets is the MP3 player. It continues to
ship at large volumes and 2007 will be no different as the market shifts
into a replacement mode. For example, many consumers will be replacing
their first generation players with new players offering video playback
capability,” said Thibodeaux.
Driving the mobile electronics market are portable navigation and GPS
devices, evidence that consumers are continually looking for products
that will keep them safe and make their automotive travel easier. Two
million units shipped in 2006, a 66 percent increase over 2005, and 2007
shipment volumes will continue to propel the market with three million
units projected to be shipped, generating $1 billion in revenues.
Other product categories that will see substantial growth in 2007 are
PCs, accessories and digital imaging devices. In 2006, shipment volumes
of laptops eclipsed their desktop counterparts. CE accessory sales also
will grow in 2007, to the tune of $11 billion, in large part due to an
overall consumer emphasis on portability. Total digital imaging
shipments are expected to exceed 32 million units, with revenues
projected to reach $8 billion, making 2006 and 2007 the best revenue
years for this category.
“U.S. Consumer Electronics Sales and
Forecasts 2002-2007” (January 2007) is
published twice per year, in January and July. It was designed and
formulated by CEA Market Research, the most comprehensive source of
sales data, forecasts, consumer research and historical trends for the
consumer electronics industry. Please cite any information to the
Consumer Electronics Association (CEA®). The
complete report is available free to CEA member companies. Non-members
may purchase the study for $499 at http://www.ebrain.org.
About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade
association promoting growth in the consumer technology industry through
technology policy, events, research, promotion and the fostering of
business and strategic relationships. CEA represents more than 2,100
corporate members involved in the design, development, manufacturing,
distribution and integration of audio, video, mobile electronics,
wireless and landline communications, information technology, digital
imaging, home networking, multimedia and accessory products, as well as
related services that are sold through consumer channels. Combined,
CEA’s members account for more than $140 billion in annual sales. CEA’s
resources are available online at www.CE.org,
the definitive source for information about the consumer electronics
industry.
CEA also sponsors and manages the International CES –
Defining Tomorrow’s Technology. All profits
from CES are reinvested into industry services, including technical
training and education, industry promotion, engineering standards
development, market research and legislative advocacy.
UPCOMING EVENTS
-- 2007 International CES
January 8-11, 2007, Las Vegas, NV
-- CEA Winter Retreat
February 26-28, 2007, Vail, CO
-- Digital Music Forum East
February 27-28, 2007, New York, NY
-- EHX Spring 2007
March 6-10, 2007, Orlando, FL
-- CEA Washington Forum
March 26-28, 2007, Washington, DC
-- Digital Patriots Dinner
March 27, 2007, Washington, DC
-- CONNECTIONSTM: The Digital Home Conference and Showcase
May 1-3, 2007, Santa Clara, CA
-- Hometech Middle East 2007
May 13-15, 2007, Dubai, UAE
-- SINOCES 2007
July 6-9, 2007, Qingdao, China
-- CEA Industry Forum
October 15 - 17, 2007, San Diego, CA
-- EHX Fall 2007
November 6-9, 2007, Long Beach, CA
Americans love electronics, the newer and shinier the better. For more evidence to that effect, check out this recent report, Digital America 2007, released by the Consumer Electronics Association.