Starbucks is not the only retailer whose figured out that music can be powerful part of the consumer experience.
m-Venue enables control via cell text messaging of the music and videos playlists at a public locations like a restaurant or mall food court and in early tests McDonald’s is lovin’ it. Expect more video/music entertainment sections McDonalds and other locations in the coming months.
Sources: m-Venue, Businessweek
