Yo La Tengo Offers “Beat Your Ass Seasons Pass” Pre-Order
Indie rockers Yo La Tengo are offering a "Beat Your Ass Season’s Pass" to encourage pre-orders of their new Matador album "I’m not Afraid Of You And I Will Beat Your Ass". The reward for pre-ordering is:
"an interactive booklet with a full compliment of album art, photos, liner notes and extras interactive doo-dads."
"Even more ass-beatin’ than that, you will also get exclusive, Season Pass holder-only, bonus mp3s."
"And, we will probably throw in a couple more surprises and let you all know way advance ticket sales and special appearances."
This is the kind of bundling that makes buying a CD (rather than grabbing it on a P2P) worthwhile; and smartly Matador is spreading the love even further by tieing the pre-sale to various indie retail web sites. (Seasons Pass via Coolfer)