AAA Radio Audience Loves Music Online

Radio consultancy SBR Creative has released it’s latest study on the listening habits of the Adult Album Alternative audience. ‘"…the survey tracked over the two year period is ‘which one way do you listen to music the most?’ FM Radio ‘is still by far…the way respondents listen to music most with 59% of the responses (down from 64% in 2004)…iPod/MP3 Player (10%) was up a whopping 425% from two years ago…"

"Streaming of radio stations and internet-only audio channels was another growth area over the past two years with 55% of respondents saying they’ve listened to local, out-of-town, or internet-only radio stations in the past month…"

"’So much media attention is given to the growth of satellite pay radio, but pay radio’s subscribers are a fraction of the number of listeners who are streaming on a regular basis…When asked to choose reasons why they listen to radio stations streaming on the internet rather than on the radio, over a third said it was ‘easier’ to listen on the computer than to the radio. One in four respondents said it was to ‘hear programming that’s not available on the radio’…" 

Read the full 38 page report here. (pdf)