The Hypebot MySpace Series
We’ve been getting kudos on our ongoing MySpace series. Here are the 10 articles to date:
- Part I – The Number Don’t Lie
- Part II – Building An Audience Using MySpace
- Part III – A Critical View
- Part IV – Is MySpace Making Bands Lazy?
- Part V – Who Owns Your Content? Billy Bragg Pulls Pages In Protest (UPDATE)
- Part VI – The Alternatives
- Pary VII – In The News
- Part VIII – Will New Age Restrictions Effect Music Marketers?
- Part IX – How The MySpace Generation Became the Survey Generation
- Part X – Advertising
Coming in the Hypebot MySpace series: MySpace For Adult Music Marketing, A Summary Of Reader Comments, and more.
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interesting little anecdote. I swear MySpace is over. It’s just that nobody has come up with good replacement yet. The kids are already moving on to next hot thing on the net. (whatever that is. I’ll tell ya if I find it) …or probably not, since that wouldn’t be kosher for the industry execs readers on this blog.
http://battellemedia.com/archives/002684.php#comment_37796
MySpace is still not profitable. It’s a PR nightmare. More “company-branded” myspace pages = more defection. I work as a sys admin in a high school, and have seen MySpace’s traffic drop by 50% over the past 6 months. Yahoo actually PULLED its text ads off the site they were bringing the overall performance down so bad. I think Google are patting themselves on the back for ducking this one. Waaay too much hype.
I will make a bold prediction: MySpace will be another has-been within 2 years. The actual usage of MySpace vs. the media hype is so out of line, there is no way the management team will ever be able to close the gap short of inventing time warping.
Just for the record. I friggin hate myspace.
Its slow, ugly, hard to use, and spam invested. It reminds me on the days when newsgroup finally collapses under spam and auto-bot flame war.