Music Marketing

Is Bebo The MySpace Music Killer?

Social networking site Bebo has added music community features and the initial response has been impressive with more that 25,000 bands and tens of thousands of fans jumping Bebo on the bandwagon.

Bebo is using fan generated playlists and music recommendation features to cut th\rough the clutter that has become annoying to some MySpace users. "The big differential from sites like MySpace is in the way we introduce the concept of playlists and will introduce the Bebo DJ," Bebo founder Michael Birch told cNet. "Everyone has a friend who’s great at finding and recommending music. Other users can copy their playlists to their own home page, instead of having to look through thousands of bands if they don’t want to."Myspace_31

Some cool kids will always want to avoid the crowds, but MySpace has tremendous momentum (key in any community site) and very deep pockets to keep it  moving forward. Bebo does however seem to have found a niche that music marketers should be paying attention to.  Others sites to watch: MOG, Buzznet, and the rapidly growing but less music focused Facebook.

Bruce Houghton on 07/31/2006 in Music Marketing | Permalink | Comments (2)
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  1. Face Buddies LTD have introduced a new a community portal called
    FaceBuddies.com When asked why is Face Buddies so unique Managing
    Director
    Kerr Gracie quoted ‘We offer the user a new experience in all aspects of
    community portals. We have new video uploading software for people to
    upload
    their own videos which would be a great way for bands to promote
    themselves
    cheaply and effectivley by targeting people who really want to listen to
    them,Members can upload as many photos as they want which is unique with
    these
    types of groups and make a really unique blog along with music that they
    may
    have produced which would be great for bedroom dj’s and producers, We
    encourage people who are wanting to promote themselves and it will be
    exciting
    to see some of our members express their talent and get noticed and we
    hope
    they do as we give a opportunity for younger generations to promote
    themselves
    in a freindly and safe enviroment which we feel other site lack which is
    of
    prior importance’
    Face Buddies LTD can be found at http://www.FaceBuddies.com

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