Pitchfork – The Site Music-Heads Love To Hate

"Pitchforkmedia.com has become the main arbiter of taste among independent music fans, a distinction once claimed by zines, college radio, and mainstream music mags that risked advertising dollars by taking chances on unknown bands. The news and reviews site has found its niche in catering to list makers, mp3 traders, and kids who are determined to love and leave a band before you’ve ever even heard of them….It’s the website every music-head checks and the website every music-head hates… But people keep reading."

– More at City Pages