Net, Blogs, and Playlisting Are Changing The Rules Of Music Marketing
The Washington Post has taken a comprehensive look at how the internet, bloggers and playlisting is changing the way people discover music and the new life that the net is giving to old music catalogs.
"Because the Internet has changed how people discover and share music, the rules of marketing it and the hierarchy of who determines what’s hot have also changed. As radio-music listenership declines, the industry finds itself spending more time courting a broader field of tastemakers who, through Web sites, are popularizing songs that never get radio play. The primary tool in this transition is the playlist — a sequence of tracks posted on blogs or shared on music purchase sites such as iTunes."
"…Digital music services themselves (also) have become engines of recommendation. Music stores such as iTunes, EMusic, and Yahoo Music give users the ability to check out others’ playlists, so people with similar tastes can find each other and discover new music. Additionally, services such as Rhapsody, Napster, Livefm, Pandora, AOL and Yahoo all have Internet-radio options with algorithms that register a person’s taste and, based on the listeners preference, stream in similar, new music…"
And it’s effect indie retail. "…a customer recently came in asking for an album from an indie-rock band he’d never heard of — Neutral Milk Hotel — which had become popular online. Since then, he’s Orpheus in Arlington, VA) sold roughly 30 of those albums."
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Generic media report about mp3 blogs. “…bla bla bla mp3, bla bla….Gnarls Barkley…bla bla arctic monkey… bla bla digital bla iPod bla iTunes” ——- and if he sells vinyl and never heard of Neutral Milk Hotel before. He is an antique collectors, not record seller.
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
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"Because the Internet has changed how people discover and share music, the rules of marketing it and the hierarchy of who determines what’s hot have also changed. As radio-music listenership declines, the industry finds itself spending more time courting a broader field of tastemakers who, through Web sites, are popularizing songs that never get radio play. The primary tool in this transition is the playlist — a sequence of tracks posted on blogs or shared on music purchase sites such as iTunes."
"…Digital music services themselves (also) have become engines of recommendation. Music stores such as iTunes, EMusic, and Yahoo Music give users the ability to check out others’ playlists, so people with similar tastes can find each other and discover new music. Additionally, services such as Rhapsody, Napster, Livefm, Pandora, AOL and Yahoo all have Internet-radio options with algorithms that register a person’s taste and, based on the listeners preference, stream in similar, new music…"
Generic media report about mp3 blogs.
“…bla bla bla mp3, bla bla….Gnarls Barkley…bla bla arctic monkey… bla bla digital bla iPod bla iTunes”
——-
and if he sells vinyl and never heard of Neutral Milk Hotel before. He is an antique collectors, not record seller.
Yeah, that article was pretty bland.