Music Marketing

Five Mistakes Band & Label Sites Make

  1. Too much Flash – Okay, I get it. You’re creative. Awesome. But you’re totally wasting my morning as I helplessly wait for your designer’s dancing sausages to finish loading.
  2. Crappy or non-existent mp3 metadata – Posting an MP3 without metadata is like Safeway ordering the hair-netted sample lady not to tell hungry customers which aisle those nummy Generic_headphone_computer_6 chicken fingers are in.
  3. Too artsy, too fartsy – Don’t be cute with the design, section naming, or navigation. Don’t make your visitors solve a Rubik’s cube to pull up your lyrics page.   
  4. No Search – Chances are good that fans coming to your site arrive with something extremely specific in mind—often a fragment of lyric or the name of one obscure song. If your site contains more than a handful of pages, provide a clearly labeled search box.
  5. One Way Communication (served one way) – Your fans are not empty vessels or just (ugh) a street team; they have things to say too…Read your email, and answer it.

Excerpted from the wonderful personal productivity and life hack blog 43 Folders.  Read the full article and some interesting comments here.

Share on:

2 Comments

  1. The biggest problem using Flash,
    Google won’t search whatever text/information in it. (eg. text, picture title, file name, etc)
    so it will reduce the chance somebody searching in google finding the page.

  2. Agreed! Flash is a big problem with websites.
    As a blogger, I want to be able to link to a page. Flash doesn’t allow it.
    As a web surfer, I don’t want a website to waste my time. Rein in the graphic design and make the site functional. *Especially* with music sites, I’m there for information, not to be impressed by Flash content.

Comments are closed.