This Week’s Music Industry Hits & Misses
HITS –
- – The marketing campaign for Neil Young’s new anti-war CD. He recorded the album quickly in a rush of creativity and political passion and the marketing campaign created the same sense of urgency by taking advantage of all the viral opportunities that the net and new technologies provides.
– Pearl Jam’s comeback CD is getting the full media and net treatment including exclusive content via AOL and repeats of a live CBS coming on the network’s new broadband channel Innertube.
MISSES –
- – Flea for announcing by denouncing the availability of a leaked advance copies of the a Red Hot Chili Pepper’s new CD on P2P sites.
– Napster for taking a great idea (listen to any song 5 times free) that could have rejuvenated their business and delivering the tunes at a hard to listen to 32kps.
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32kbps, wow.. that’s listening to AM Radio via your cellphone when going through Lincoln Tunnel.
Who is the genius who comes up with the idea? Quick. Nobel prize for him.
I did a quick review of the new Naster over the weekend. Audio quality is definitely a minus, but given the fact that it’s free I don’t think it’s a big deal. The entire search, browse and listening processes were very smooth.
Best part of new Napster: Every song has a unique URL that can be emailed or posted in a blog. That’s very important. Nobody else has this. I’m going to post Napster links on a regular basis at Coolfer. For those people who take the (very short amount of) time to register for free Napster, they get to listen at no cost (assuming they have not listened to that particular song five times already).