Napster Repositions With Free Song Streaming & Community Features

Napster is again repositioning itself with an offering that allows users to listen to any track in their extensive catalog five times for free.  The Free Napster ad supported service is designed to attract the increasing base of fans accustomed to getting free music on the net. 

Napster’s goal is to then entice visitors to use some of their paid services including downloads and subscriptions.  To help promote the change and drive traffic, the company has created Napster Links which provides links for 5 free listens of a song mentioned on any blog, web site, MySpace or Facebook page.

Next up is n-archive which will encourage fan generated content and community and further increase time spent on the Napster site.