Indie Musician John Vanderslice Says Online Is All That Matters
"When I got the ‘C’ letter grade review in Spin, I heard nothing. Not from anybody. No one ever said anything to me. But whenever I got a good review from somewhere like Tiny Mix Tapes I would get emails about it. It was very clear to me then that all that print media shit doesn’t matter anymore. It totally does not matter. I mean, no offense to Spin or anyone like that, but people right now, hard core music people that pay attention, they’re online."
"You know, it’s weird, if someone posts something on Metafilter, I look on my website and all of a sudden, we’re getting like 25,000 unique visitors in one day, you know. And we got a review on Pixel Revolt in Rolling Stone. And the day that that review came out, there was no bump whatsoever. And that was a good review. And we got no bump in traffic on the website. That’s insane. I can look at where people are coming from and who’s searching what, and what method they are using to get to my site. After that I was like, "Fuck paying a publicist to work your record, lets just email all the bloggers and send them a record or some MP3’s."
– John Vanderslice interview on DCist via Coolfer
Of course I get what he’s saying, but one has to remember that an impression from a print publication may have an impact that can not be measured by website statistics.
Though in this case he’s correct to dismiss the impact of Rolling Stone. It just doesn’t break bands. It may help push the career of a more established artist, but it’s not going to do much for an artist like Vanderslice.
Anybody notices how thin Rollingstones has becomed lately? It’s reminiscense when Time magazine and Newsweek are turning from important weekly to another bathroom magazine.
Only online matters.
From hypebot: Indie Musician John Vanderslice Says Online Is All That Matters
if someone posts something on Metafilter, I look on my website and all of a sudden, were getting like 25,000 unique visitors in one day, you kno…