WSJ Columnist Calls On Music & Broadcast Industries To Evolve. Says Record Labels “Are Coping The Worst”.

In his RAIN online newsletter Kurt Hanson has written a summary of a keynote address at last week’s National Association Of Broadcaster’s convention by Wall Street Journal tech columnist Walt Mosseberg. The instructive speech’s bullet points include:

• Media have to evolve when new competitors arrive.
• "Internet" won’t be an "activity" in a few years – it will be like the electric grid all around you delivered and used by a multi-tude of devices in almost infinite ways.
• The internet is coming to your car and wide variety of portable devices.
• Of all industries record companies are coping the worst.   He called most DRM and other restrictions "absurd".
• Radio needs to use new tools to beat the iPod. “Your job is not just to string together a bunch of songs in a row, but to put on exciting new programming to attract new listeners and beat the iPod,” he told broadcasters.

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