TVT Delivers Catalog To Ad Supported P2P QTrax

Top selling indie label TVT has joined V2 and some smaller labels in delivering it’s catalog to ad supported P2P QTrax according to Digital Music News.  The Qtrax system when up and running will tag downloads delivered in a P2P format with advertising and distribute the ad revenue to rights holders.  It’s a somewhat gutsy move for TVT, a breakthrough for QTrax, and another acknowledgment that the old ways of monetizing music are fading fast.