Music Marketing

Some My Space Tips From No Revolution

Great "how to" posting from the blog No Revolution on building an effective presence on MySpace using the band Vaeda as a positive example:

Myspace_131. The overall look is clean and legible.
…keeping it simple. Don’t go font crazy. Make sure that you can read the thing. This is made way easier if you use one of the Myspace editing programs…

2. The information is updated regularly.
These guys keep their tour dates current and seem to update their blog on a regular basis.

3. Offer some really cool add-on interactive and viral tools.

  • MP3’s and ringtones for sale
  • radio request link tool
  • pre-made style sheets with ready-to-paste HTML
  • banners with ready-to-paste HTML
  • “fan of the week” spotlight
  • incentive for referrals of friends
  • use of YouTube video to supply show footage
  • “exclusive” myspace only content

The final point is that randomly adding a bunch of friends is really a bad idea. Making the most of your current online friends and have THEM evangelize your band, and giving them the tools to work with under their own power, is really key…

Bruce Houghton on 03/06/2006 in Music Marketing | Permalink | Comments (0)
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