Orchard To Help Labels With Portable Recordign Studio
In yet another move designed to keep them ahead of the curve, digital distributor The Orchard and sister subscription download service eMusic have purchased a 24 track portable recording and mixing studio based in NYC that will enable it’s distributed labels to create unique live and studio content for distribution across all digital channels.
Top Orchard labels will have access to the equipment and they will facilitate live recordings at New Yorkvenues and broker access to unique New York spaces for innovative projects outside of the traditional “studio” environment. The program offers labels a way to generate new and interesting music for their artists’ fans. For digital retailers and mobile operators, The Orchard will use the system to produce targeted, exclusive music for featured placement in their digital stores.