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Murdoch Says Technological Change Leads To Better Media

Unlike most heads of major media corporations, 75 year old mogul Rupert Murdoch has not only been talking the new technologies/new media talk; he’s actually been walking the walk with high Rupertmurdochticket purchases of companies like MySpace.  Now he’s telling his newspapers bluntly that  they "…must give readers a choice of accessing their journalism in the pages of the paper, or on websites or – and this is important – on any platform that appeals to them: mobile phones, handheld devices, iPods, whatever…"

But there is hope. "Radio did not destroy newspapers, television did not destroy radio, and neither eliminated the printing of books." He added: "Each wave of new technology in our industry forced an improvement in the old."

Now if we could only get this guy to by a record label…

From the Australian via RAIN.

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