Music Marketing

Hoobastank Partners With MyLocalBands For Free Tour

HoobaHoobastank has followed Fall Out Boy’s lead and formed an alliance with live music fan site mylocalbands.com for an upcoming CD release tour.  But Hooby smartly takes the promo two steps farther playing all the shows for free (fans can sign up for tickets on both the band’s web site and mylocalbands) and encouraging local bands to contact them about opening. So far the move appears to be garnering more than enough noise to offset any loss in revenue and by doing under-plays in smaller venues Hoobastank should be able to go back to these same markets for larger concerts after the ne CD takes hold.

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