Fox Sports Takes On MTV?

Add another TV outlet to your media lists because Fox Sports honcho David Hill is bringing "CD USA", a music magazine show, to company owned Direct TV’s 15 million subscribers, according today’s LA Times.

"…"CD USA" will feature interviews, behind-the-scenes reports and performances by as many as seven bands per episode, including big-name acts such as the Goo Goo Dolls, Red Hot Chili Peppers and Linkin Park," writes the LA Times.

"MTV has moved away from music. The only time you see live performances nowadays is in the Grammys," said Hill, who last year was dispatched to shake things up at DirecTV by his boss, News Corp. chief Rupert Murdoch. With the new Saturday show, Hill said, he seeks to do more than fill "a glaring hole in our lineup."

"The hope is that it sparks a schoolyard conversation on Monday morning," he said, "and that little Suzy comes home and tells her mom that unless she has it, she’ll be a social pariah…"

It’s great to see more live music on TV, but isn’t this attitude of music fan as idiot consumer that got us into this mess in the first place?  In the age of fragmented media can this lower common denominator approach really work? The jury is  out, but kudos to Hill and Fox for trying.