FROM THE PRESS RELEASE: Mobile Entertainment is exploding and it will be delivered to the industry at Digital Hollywood spring with a newly added day of events to kick-off Digital Hollywood spring, March 27-30, 2006 at the Loews in Santa Monica.see http://www.digitalhollywood.com/LASpring06Agenda.html

We will kick-off the event with seminars, strategic technology workshops as well as a "Mobile Entertainment Reception Poolside at the Loews," followed by a dinner of the "Mobile Film & TV Consortium" at Digital Hollywood.

Speakers for all of Digital Hollywood spring are being finalized now.  We are organizing the "Consortium Dinners," the "Strategic Company Workshops," "The University Project," "The Digital Realism Workshops," "The DVD Association Events" as well as a host of special events.

2006 Digital Hollywood Event Schedule

Media Summit, New York – February 8-9, 2006, McGraw Hill Building, see http://www.media-summit.com/

Digital Hollywood Spring, Los Angeles March 27-March 30, 2006, Loews Santa Monica Beach Hotel, see http://www.digitalhollywood.com/LASpring06Agenda.html

Building Blocks 2006, San Jose, California, Transforming Technologies, Interface Design & Global Communications, August 14-17, 2006, see http://www.digitalhollywood.com/BuildingBlocks.html

Digital Hollywood Fall, Los Angeles October 24-26, 2006, Loews Santa Monica Beach Hotel, see http://www.digitalhollywood.com/

Digital Hollywood Spring

Loews Santa Monica Beach Hotel

Santa Monica, California   March 27-30, 2006

Digital Hollywood Spring

Special Events, Consortium Dinners, Awards & Workshops

I. OnDemand Content & Technology Consortium: Cable, Mobile, Broadband, Telco & Satellite

II. Mobile Film, TV and Video Content Development Consortium at Digital Hollywood

III. Hollywood and the Digital Consumer: Music, Movies, TV, News & Sports – Consortium at Digital Hollywood

IV. Digital Music Consortium at Digital Hollywood: Mobile, Broadband, PODs & TV

V. Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile Consortium at Digital Hollywood

VI. DVD Association Consortium at Digital Hollywood

VII. DRM, Content Rights & Piracy Consortium at Digital Hollywood Dinner

VIII. Casual, Multiplayer & Broadband Games Consortium Advisory Committee

IX. The University Project at Digital Hollywood

X. Venture, Private Equity and M&A Consortium at Digital Hollywood

XI. Digital Realism Consortium at Digital Hollywood (Advisory Committee in formation) – Defining the Future of Visual Creativity

XII. Chips, Microprocessors & Optical Technology Consortium at Digital Hollywood (Advisory Committee in formation)

Special Pre-Event Day Special Conference

Open to All Conference Registrants

Mobile Film, TV, Music & Games – Content & Technology

Monday, March 27

1:00 PM – 2:15 PM

Session A:

Mobile as the Dominant Video & Broadband Experience – Building a Network and Interface for Entertainment and Communications

Session B:

Mobile Media, Advertising and Brand Marketing

Workshop C:

Strategic Technology & Content Workshop – Sponsored Workshop

2:35 – 3:45 PM

Session A:

Mobile Music – Business Models – Downloads, Subscriptions & Ringtunes

Session B:

Mobile Film & TV – Technology & Platforms that Make the System Go

Workshop C:

Strategic Technology & Content Workshop – Sponsored Workshop

4:10 PM – 5:15 PM

Session A:

Mobile TV & Film – Programming & Creativity for a Transforming Medium

Session B:

Mobile Goes Interactive with TV – Messaging, Promotions & Branding

Workshop C:

Strategic Technology & Content Workshop – Sponsored Workshop

5:15 PM End-of-Day Reception

          7:00 PM – The Consortium Dinner

            Mobile Film & TV Consortium Dinner – (for members only)

Hosted by MediaFlo, A Qualcomm Company

Digital Hollywood Spring

The Agenda

Tuesday, March 28

9:00 AM – 10:15 AM

Track I:

Television 2.0: OnDemand, PRV, DRV, Cable, Telco, Satellite & Broadband Redefine the Future of Entertainment and Communications

Track II:

Embracing the Connected Consumer – Entertainment, Content and Technology – From the Digital Home to the Mobile and Wi-Fi Universe

Track III:

Mobile Commerce and Content – The Mobile Web, Off Deck Content, Mobile Search and MVNO Options

Track IV:

The Value of Celebrity Brands in Brand Integration

10:30 AM – Noon

The Visionary Series

Digital Realism – Part I: The Next Generation in Animation, Games & Visualization

10:45 AM – Noon

Track I:

Web 2.0: How Next Generation Personalized Media – Programmable Web, Podcasting & Blogging – is Transforming and Disassembling the World of Traditional Media, Communications & Advertising

Track II:

Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience

Track III:

Mobile Music & Video Make-Over – As Mobile and Entertainment Industry Merge – TV, Music and Movies

Track IV:

IPTV Emergence – The Broadband, Telco, Cable, Studio Content & Technology Strategy

12:30 PM – 1:45 PM

Track I:

OnDemand Television – All-Access All the Time – From the Basic DTV Package, the Premium Package to the VOD and PVR Enabled Viewer

Track II:

Game Power – Entertainment as Franchise – Crossover into Music, TV, Cable, Movie, Mobile, Advertainment & Custom Branded Experience

Track III:

Mobile Music: New Platforms + New Technology + More Music + Dynamic Marketplace

Track IV:

Getting the Bling Bling: From Ringtones, Ringtunes, Advertainment to Games & Custom Branded Experience

1:00 PM – 2:30 PM

University Project Workshop Workshop

Developing the Next Generation of Entertainment, Media & Technology Thinkers and Visionaries – Science vs. Commerce vs. Theory

2:15 PM – 3:30 PM

Track I:

The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment

Track II

Movies and TV for Mobile – Original Entertainment & Information Programming Jumpstarts the Revolution

Track III:

Traditional Media and New Media M&A Convergence – The Broadband Effect

Track IV:

Mobile Games: Advertainment & the Custom Branded Experience

3:00 PM – 4:30 PM

The Visionary Series

Digital Realism – Part II: The Next Generation in Animation, Games & Visualization

3:30 PM – 5: 00 PM

The University Project Workshop

Envisioning the Future of Digital Entertainment – As a Student Curriculum, as a Cultural Prototype and as a Digital Lifestyle

3:50 PM – 5:00 PM

Track I:

Advertising Strategies in the Diversified Digital Culture: Broadcast, Cable, Satellite, Broadband, Games and Mobile

Track II:

Strategies in Wireless Devices and Services – from Audio & Video to Downloads: How Innovation Drives Avenues for Subscriber and Revenue Expansion

Track III.

Search as Gateway to the Video and E-Commerce – The Integrated Consumer Experience of Choice, Quality and Global Integration

Track IV: Presented by DVD Association

Next Generation DVD – Part I – Market Makers SuperSession

5:00 PM – Poolside Reception at the Loews

7:00 PM – The Consortium Dinners

I. Hollywood and the Digital Consumer: Music, Movies, TV, News & Sports – Consortium at Digital Hollywood

II. Digital Music Consortium at Digital Hollywood: Mobile, Broadband, PODs & TV

III. University Project Dinner

IV. Venture and Private Equity Consortium at Digital Hollywood

V. Digital Realism Consortium at Digital Hollywood (Advisory Committee in formation) – Defining the Future of Visual Creativity

VI. DVD Association Consortium Dinner

Wednesday, March 29

Digital Hollywood Seminars

9:00 AM – 10:15 AM

Track I:

Rightsholder Options: Evaluating Rights & Licensing in an Exploding Cross Platform Distribution Universe

Track II:

Branded Media Marketing – TV, Film, Broadband, Mobile, Music and Games – Reinventing the Commerce & Media Model

Track III:

The DVR and VOD as a Disruptive Market Force: How Consumer Adaptation of Technology Determines the Future of Advertising and Programming

Track IV:

The Telco Advantage and the IPTV Digital Home: Gateway to Services – VOIP, Wireless Music, Broadband and Set-top

10:00 AM – 11:30 AM – Workshops

The DVD Association Workshops – Part II

Next Generation DVD – Content Makers

10:15 AM – 11:30 AM – Workshop

The Broadband Services Forum Presents

Delivery, Development and Dynamics of Content in a Radically Changed Communications Environment

Technology Providers Present New Developments for Delivery Vehicles

10:30 AM – Noon

University Project Workshop

Research, Development and Investment in Entertainment Technologies and Media Studies Innovation: From the University to Industry Application

10:45 AM – Noon

Track I:

Piracy and Digital Rights Management: Legal, Legislative and Social Issues Surrounding DRM Implementation

Track II:

Digital Music & its Transformation: Downloads and Subscriptions in Mobile, Broadband, Pods & Digital and Internet Radio

Track III:

Bridging TV and Broadband: Strategic Relationships – Advertising, Technology & Content

Track IV:

The Networked Entertainment Home – the PVR/DVR – the Set-Top & PC Entertainment Server

12:30 PM – 2:00 PM

DVDA Excellence Awards Luncheon

Presented by the DVD Association

12:30 PM – 2:00 PM – Workshop

The Broadband Services Forum Presents

Service Providers Present the Work Done To Date, Delivery Concepts, New Business Models

12:30 PM – 1:45 PM

Track I:

DRM Implementation in Media and Entertainment: From Standardization to Implementation of New Technology Strategies

Track II:

Movies, OnDemand Content and Broadband – Via the PC – Via the Set-Top: Technology & Content

Track III:

Rethinking Advertising: VOD, DVR, Broadband & Mobile – New Video Platforms, New Video Paradigms

Track IV:

TV & Interactivity: Evolving Content & Business Models: Content, Commerce and Branded Entertainment

2:00 PM – 3:30 PM

The University Project Workshops

Inventing Next Generation Communications – Interdisciplinary Collaboration – Computer Science, Engineering, Design & Personal & Social Communication

2:00 PM -3:30 PM

DVDA Excellence Awards Winners Circle

Presented by DVD Association

2:15 PM – 3:30 PM

Track I:

DRM Interoperability Challenge – Consumer Satisfaction – Consumer Confusion

Track II:

Subscription, Download & Advertising Models in Broadband: Music, Film, TV. Games and News & Information Content Distribution

Track III:

Venture Funding and Leadership in the Entertainment & Technology Space: Games, Wireless & Broadband

Track IV:

The Digital Home Entertainment Complex – Music and Movies Everywhere – Content Enabled by Servers, Set-Tops and Gateways

3:30 PM – 5:00 PM – Workshop

The Broadband Services Forum Presents

Content Providers Explore How Current Capabilities and Future Plans Impact The Exploitation of Assets

3:50 PM – 5:00 PM

Track I:

Entertainment Expands the Digital Home: Networking, Sharing and Protecting

Track II:

Broadband Advertising Power Surge- The Entertainment, Digital Publishing and Search Engines Emergence

Track III:

Behind the Digital Home & Mobile Consumer: Chips, Microprocessors & Optical Technology Define the Future of Entertainment – from DVDs, MP3s, HD & Set-Tops to Games, PDAs and PCs

Track IV:

Understanding the Integrated DTV, Broadband & Mobile Customer Experience: Demands in Design and Delivery of Content, Products and Services

5:00 PM – Poolside Reception at the Loews

6:45 PM – The Consortium Dinners

I. Reinventing Advertising: VOD, PVR, Broadband, Games, PODs & Mobile Consortium at Digital Hollywood – Hosted by Zap2it, A Tribune Media Services Company

II. Chips, Microprocessors & Optical Technology Consortium at Digital Hollywood

III. DRM & Piracy Consortium at Digital Hollywood Dinner

IV. Casual and Multiplayer Games Consortium" Advisory Committee

The Seminars

Thursday, March 30

9:30 AM – 10:45 AM

Track I:

IP Video, Broadband Connectivity, Broadband Wireless, Datacasting and other Technologies Enabling the Transformation of Entertainment

Track II:

Video and and Rich Media Digitization – Encoding, Video Storage, Disaster Recovery and Media Asset Management

Track III:

Protecting Your Intellectual Property – The Policies and Technologies for Managing Risk

Track IV:

The Broadband Video Tipping Point: Availability of Vast Content and Portability – Broadband, ITV, Mobile & DTV

11:05 AM – 12:20 PM

Track I:

Next Generation P2P Music and Film – DRM, Paid for Pass-Along and Other Legal Distributed Computing Models and the Entertainment Industries

Track II:

Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach

Track III:

DTV the Set-Top and Interactive TV – Middleware Enabling Solutions: from Interactive Guides to Interfaces

Track IV:

Desktop Browser & Search As Application Platform: Gateway to Information and Entertainment

12:50 PM – 2:00 PM

Track I:

Music Industry Innovates and Morphs: Radio, Blogs, P2P, Ad Revenue Concepts, Cable/TV Innovation

Track II:

Telcos, IPTV & the Technology Food Chain: From the Broadband Infrastructure to the Headend, ITV Services and the Set-Top

Track III:

Personalized Video Media: ITV Advertising and Content

Track IV:

Broadband Games Expand – From the Casual to the Massively Multiplayer Universe

2:15 PM – 3:30 PM

Track I:

Adult Industry Business Models: Understanding the $10B Opportunity and How Adult Pushes Technology To Mainstream

Track II:

Alternative Media & Advertising: Personalized Consumer Broadband, RSS Feeds, Blogging and Podcasting

Track III:

Personalized Mobile Experience – Breakthroughs in Messaging, Music, Video Capabilities

Track IV:

Building Brands, Hollywood Style – Word of Mouth and Community Marketing

Victor Harwood

President

http://www.digitalhollywood.com

Digital Hollywood

421 Hudson St., #320

New York, NY  10014

212-352-9720