Blog Trackers Measure Band Buzz

So you read the Mediabase, Soundscan and even Big Champagne’s P2P numbers and think you know what’s going on the street?  Recently you’ve even added checking how many new friends your acts have on MySpace and read your Google alerts daily.  You’re certainly clued in now! Well, guess again. 

The blogosphere is increasingly where band buzz is starting and NYC music blog Coolfer has taken an  interesting approach to tracking new music activity on hundreds of thousands of blogs.  Using blog trend tool IceRocket, Coolfer is following the progress of two buzz bands Morningwood and the California based We Are Scientists as both acts get praised and criticized across a broad spectrum of blogs.  Coolfer than offers some analysis and hypothesizes on the reasons for increases in activity (like touring), etc.  In an age of fractured media and particularly if you are a believer that any press is good press, blog tracking may become more important than MediaBase. 

Remember tearsheets?