Prince, Dylan And Others Embrace Multi-Platform Promo Push

There is an increasing need for artists to promote new releases across multiple platforms in an era of increasingly fractured media.  Digital Music News pointed to Prince whose new video Te Amo Corazon "which was blasted across a number of VH1 properties, including the flagship channel, VH1 Classic, VHUNO, Tempo, VH1 Soul, and VH1 broadband channel VSpot (vspot.vh1.com). Additionally, the video was also accessible on VCast, a mobile video service from Verizon Wireless..""

Madonna, Korn and even Neal Diamond have also recently used similar multi-platform promotional plans resulting in higher levels of awareness and strong intial sales. This smart strategy is designed to reach an increasingly fractured and distracted consumer base. Prince’s particular effort deftly leveraged the celebrity power of Salma Hayak and Mia Maestro, both of whom were involved in the video,  The new CD 3121 will be released via Universal.

Even the venerable Bob Dylan is reaching out to new media to keep his name in the forefront.  Starting sometime next year he’ll be hosting a weekly radio show on XM. "Songs and music have always inspired me. A lot of my own songs have been played on the radio, but this is the first time I’ve ever been on the other side of the mic," Dylan said in a press release. And "the other side of the mic" won’t be a bad way to promote his own new projects either.