70% Of Ringtone Sales To Younger Women

In a trend that marketers of female-friendly music and products should note, a recent study by Telephia showed that women purchased about 70 percent of ringtones in the recent third quarter and that gender breakdown seems to be a trend. It should come as no surprise that younger buyers 18-34 were the most active ringtone purchasers although Telephia did not supply information for buyers under the age of 18. The study also covered master ringtones, voicetones, and ringbacks, as well as more traditional tones.

In related stats Telephia indicated that nine-percent of mobile subscribers are now purchasing ringtones, a modest number that offers a large opportunity for future growth. Top ringtones last quarter were "Hollaback Girl" by Gwen Stefani, "Don’t Cha" by The Pussycat Dolls, "Let Me Hold You" by Bow Wow & Omarion, "Just A Lil’ Bit" by 50 Cent and "We Belong Together" by Mariah Carey.