V2 Experiments With Premium Pricing and Extra Content For ELBOW UK Pre-Release

According to DigitalMusicNews.com, the always innovative "V2 is offering a digital album pre-release that will provide an interesting experiment in premium pricing…consumers who purchase a physical copy of an upcoming album from artist Elbow will receive a digital copy in advance of the official in-store."

"Additionally, the purchase comes with several bonus videos, giving fans a big incentive to buy early. The package will retail for 20 pounds, or $36.77 at current exchange rates."

"While that price point may constitute a major premium for buyers, the band is seeing some nice numbers early in the campaign. "People are prepared to spend a lot more online than we are lead to believe," explained John Hazell, founding director of online marketing firm Jack Brand….The pre-release offer is available through the Elbow artist site, and the physical album will hit retail outlets September 12th. Jack Brand recently opened a Beeline service, which focuses on premium e-commerce opportunities through artist websites."