This Week’s Bad Marketing Award
OK this has nothing to do with music, but it does have everything to do with marketing…BAD MARKETING!
Take a product that a lot of people have willing paid $200$450 for and give it away with the purchase of a pizza…yes a pizza….then make them sign an expensive 2 year contract….for a pizza.
Who wins here? Blackberry for devaluing their phones? Cingular for signing up customers in the exclusive Pizza buyers demo? Papa John’s for ticking off customers when they hate their dated phone two years later?
Maybe this is like the drug dealer who gave away free samples to get his clients hooked. The don’t call them Crackberries for nothing…
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