Music Marketers Must Embrace An Amp’d Up World

Today’s young music consumer lives an "always connected" lifestyle that music marketers need to understand and embrace. 

"…They live on e-mail, communicate via instant messaging, change ring tones on their cell phones at the drop of a baseball cap (turned backward, naturally), play video games, download music (sometimes they’ll even pay for it), get more of their news from the net than TV and print, experiment with podcasting, read and write their own blogs and access RSS feeds," according to Adam L. Penenberg writing for WiredNews.

"Most of all, they expect to customize their entertainment experience.."

"In short, they are technology consumers….Yet none of the big cell-phone providers like Sprint, Verizon or Cingular has addressed this market exclusively, even though members of gen WHOIS are among their most steadfast customers."

"This is where Amp’d Mobile comes in…"

"…He says that everything you can do at home — watching TV, viewing movies, listening to the radio or your iPod, downloading music, accessing MapQuest or global positioning systems — you’ll be able to do on a bus, in your car or walking down the street. And you’ll do it on a cell phone, which about 60 percent of Americans already own…Combine Wi-Fi with cell phones and satellite radio, and you can create an unbelievable social device."

In the envisioned Amp’d Mobile world your cell phone will be a hub for almost all digitally stored and delivered information and entertainment either functioning as or controlling music listening and downloads, TV (live and recorded), net surfing, GPS and almost anything currently available and imagined on your computer or your cell phone.

Music marketers need to understand and embrace this increasingly personalized experience and provide tools and content that take advantage of this I want what I want when I want it and how I want it" mentality.  Why make the fan wait for the release of a whole album when a song is finished in the studio? Why not have Mick Jagger call you (and 20,000 others) on your cell phone with a link to download last night’s concert?  Or if the show is sold out to view live video feeds for a few dollars on your cell phone?  The possibilities are endless if we can embrace the change.