Huge Growth Predicted For XM & Sirius Despite New Pressures

According to HollywoodReporter.com "…In a new report (by Kragan Research), the company says that low churn, new programming and exclusive vehicle agreements will boost subscriptions for competitors XM and Sirius to 46.8 million, with revenues of $7.6 billion, by 2014. In the short term, Kagan predicts that the two players will face increased competitive pressure from emerging technologies. According to Kagan analyst Michael Buckley, "As wireless technology expands and access to free music Web sites and on-demand services increases, satellite radio will lose potential customers to alternative sources in the battle for consumers’ attention."